The products of Apple Computer also have unique names that are both recognizable and exclusive. Trademark and descriptive copy requirements, ensure that the our trademarks are protected and consistent in the marketing message.
A trademark—a brand name—must be used as an adjective to identify products having a particular manufacturer; it should not be used as a noun. The following examples represent correct use of the registered trademark symbol:
"Apple Computer, Inc., manufactures Apple® personal computers."
"Apple® personal computers, such as the Macintosh® LC computer, are used in most schools nationwide."
Trademarks should never appear in plural or possessive form. This keeps the trademark from becoming a generic word. Thus, do not refer to “Macintoshes” or “LaserWriters,” etc. More than one product should be stated as Apple Macintosh computers or Apple LaserWriter printers. An Apple trademark must appear with its first letter capitalized to distinguish it from the surrounding text.
The first use, and only the first use, of an Apple trademark in any printed material excluding headline or when used in the screen of a computer photo/artwork/illustration must include proper notice of trademark registration--that is, a superscript “®”, “™” or “SM” (see Trademarks below).
In references to Apple personal computers, the registered trademark is “Apple” or “Macintosh” (for example, Apple® IIe, not Apple IIe®; and Macintosh® IIfx, not Macintosh IIfx®).
Advertisements and other printed materials (with the exception of business cards, store signage, and billboards) must include either credit lines or Apple trademarks to be eligible for 100 percent reimbursement.
There are five Apple products where standard trademark rules do not apply.
Macintosh® Classic®. Note that both words require the "®" registered trademark symbol. Credit line to follow: “Macintosh is a registered trademark of Apple Computer and Classic is a registered trademark, licensed to Apple Computer, Inc.”
Apple IIGS®. Note that the"®" registered trademark symbol must appear after the IIGS, not after the word Apple.
Macintosh Quadra™. The name "Quadra" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Quadra™."
Macintosh Centris™. The name "Centris" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Centris™".
Apple Duo™ and PowerBook Duo™. The name "Duo" is never to be used alone in any description of the product. The trademarked names are "Apple Duo™" or PowerBook Duo™."
QUICK REFERENCE ON APPLE TRADEMARKS AND CREDIT LINES
Apple:
You must “®” the first use of Apple as an adjective. Credit line to follow:
“Apple and the Apple logo are registered trademarks of Apple Computer, Inc.”
Registered trademarks:
You must “®” the first use of Apple registered trademarks (except in a headline). Note that trademarks are alphabetized and “™” and “®” symbols do not appear in the credit line:
“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc.”
Trademarks:
You must “™” the first use of Apple trademarks. Credit line to follow: “AppleColor and PowerBook are trademarks of Apple Computer, Inc.”
Credit Lines for Registered and Non-Registered Trademarks:
When both registered and non-registered trademarks are used, the credit lines appear in separate sentences. For example:
“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc. AppleColor and PowerBook are trademarks of Apple Computer, Inc.”
Service marks:
You must “®” or “SM” the first use of Apple service marks. Credit lines to appear in a sentence following registered and unregistered trademarks. For example: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. AppleColor and FDHD are trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. Apple Training Alliance is a service mark of Apple Computer, Inc.”
Note: Materials submitted to AppleFund Headquarters for Prior Approval will be checked for correct usage of Apple trademarks OR credit lines.
Questions?
Please link APPLEFUND for questions regarding the proper use of Apple trademarks.
TRADEMARK LIST:
NOTE: “*” Denotes most commonly used
IIgs®
AHUGINFO®
A-NET®
APDA®
APDAlog®
*Apple®
*Apple® (striped or solid logo)
Apple II Forever™
*Apple IIGS®
Apple 32 Supermicro™
Apple by Apple™
AppleCAT®
*AppleCD™ 150, 300, 300i
*AppleCD SC®
*AppleColor™
*Apple Desktop Bus™
Apple Early Language Connections™
Apple Education Review™
Apple Early Language Connections™
*AppleFax™
AppleFund™
*AppleGram™
AppleLine™
AppleLink®
AppleMail™
AppleMouse™
AppleNet™
AppleOrder™
Apple Pi™
*AppleScan™
AppleScript™
*AppleShare®
Apple Software Bank®
AppleStacks™
*Apple SuperDrive™
*AppleTalk®
Apple TechStep™
AppleWriter™
APW™
Aristotle™
A/ROSE™
*At Ease™
A/UX®
*Balloon Help™
Balloon Writer™
Bicycle logo®
CADoc®
CD-ROM Explorer®
Chicago™
develop™
Developer Helper™
Developer Resource Kit™
Discipline®
Disk First Aid™
Disk II® (and design)
Diskware®
Doc Viewer™
Dogcow Icon, Dogcow Productions, "Moof", and Dogcow logo®
DoubleVision™
DuoDisk®
DuoFile®
E-Box™
*Educator Advantage™
Educator HomeCard™
*EtherTalk®
Extended Discipline®
*FDHD™
FileWare®
FinanceTech™
*Finder™
FinePrint™
Geneva™
*GS™
GSBug™
GS/OS®
HangulTalk™
HyperAgent®
HyperBrowser®
HyperClient®
HyperKnowledge®
HyperLearning®
HyperMover™
HyperReader®
HyperScan™
HyperTelevision®
HyperTV®
IconMaker™
*ImageWriter®
Imagine: The Apple Education TV Series™
Inter•Poll®
KanjiTalk™
Knowledge Navigator™
LaserShare™
*LaserWriter® IIf, IIg
*LaserWriter® Pro 600, 630
*LaserWriter® Select 300, 310
Likewise™
LinkSaver™
Lisa®
LocalTalk®
Mac®
MacApp®
MacAPPC™
Macaroni®
MacBrowser™
MacClient®
MacDFT®
MacDSS™
MacinTalk™
*Macintosh®
*Macintosh Centris™
*Macintosh Centris™ 650
Macintosh® Common Lisp
Macintosh Coprocessor Platform™
Macintosh® (Picasso logo)
Macintosh News®
Macintosh PC Exchange™
*Macintosh® Plus, SE, SE/30, LC, LC II, LC III, IIfx, IIcx, IIx, IIci, IIsi, IIvi, IIvm, IIvx
*Macintosh Quadra™ 800, 900, 950
Macintosh Print Pack™
Macintosh Today®
Macintosh Week®
MacISDN™
MacLetter®
MacODA™
MacOSI®
MacPAD®
MacroMaker™
MacShare™
MacSMB®
MacStacks®
MacTCP®
MacTerminal®
MacTest™
MacUpdate®
MacVentures®
MacWorkStation™
MacX™
MacX25™
MacX.400™
Monaco™
"Moof" and Dogcow logo ™
MousePaint™
MouseWorks®
MoviePlayer™
MovieShop™
MPW®
*MultiFinder®
Newton™
Newton logo™
New York™
NodeCheck™
*OneScanner™
*Performa™
*Personal LaserWriter® LS, NT, NTR, SC
Phil and Dave's Excellent CD™
PhotoGrade™
*PowerBook™ 100, 140, 145, 160, 165c
*PowerBook/DOS Companion™
*PowerBook Duo™ 210, 230
PowerBook Duo™ Dock
PrizeFest™
*ProDOS®
Professional Solutions®
ProFile™
Projector®
QuickClips™
*QuickDraw™
QuickFile®
QuickRing™
QuickStart™
*QuickTime™
QuickTime Player™
Reading in Action®
Reanimator®
ResEdit™
*Right Now Rebate™
SADE®
SANE®
ScanTest®
Setting the Pace™ (education logo)
Silentype®
SmartStack®
SNA•ps™
Sonic Finder®
Sound Manager™
SpeedStart™
Stackware®
STAKCopy™
STAKNode™
StartingLine™
*StyleWriter® II
Switcher™
*System 7™ (preferred usage)
System 7.0™
The Apple Collection™
The Education Dealer™
The Meeting of the Minds™
*The power to be your best.®
TokenTalk®
Tools Advisor®
*TrueType™
TurboMac®
VideoSync™
ViewEdit™
VirusRX™
Visual Almanac®
*Wheels for the Mind®
Windoid®
Windy City Workout™
Wings for the Mind®
WorldScript™
Zhong-Wen Talk™ (and logo)
SERVICE MARKS
ACOTSM (Apple Classrooms of Tomorrow)
Apple®
Apple AnswersSM
*AppleCare® (for service)
Apple Center®
Apple Desktop MediaSM
Apple Developer ServicesSM (design)
AppleFest®
Apple Global EducationSM
Apple Open HouseSM
Apple Puts it All TogetherSM
Apple Training AllianceSM
AppleWorldSM
ARCSM (Apple Repair Coupon)
Developer Tools ExpressSM
Education LinkSM
Golden Apple ClubSM
MacAdemiaSM
MacFest®
MSB®
Solution ExpressSM
The Third HorizonSM
Wave of the FutureSM
SPECIAL AND LICENSED TRADEMARKS
For the following, please use the trademark notation given and include the credit line.
Adobe™, the Adobe logo™, PostScript™, and the PostScript logo™ are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. (Adobe prefers that this form of the credit line be used for all its trademarks, but only the trademarks listed here need to have the ™ symbol in text.)
AppleWorks® is a registered trademark of Apple Computer, Inc. licensed to Claris Corporation.
BiFocal®, Claris®, FileMaker®, HyperCard®, HyperDemo®, HyperTalk®, HyperTour®, MacDraw®, MacPaint®, MacProject®, MacWrite®, SmartForm®, SmartForm Assistant®, and SmartForm Designer® are registered trademarks of Claris Corporation. ClarisWorks™, Hollywood™, Resolve™, and Simply Powerful Software™ are trademarks of Claris Corporation.
CDB™ is a trademark of Third Eye Software, Inc.
Classic® is a registered trademark licensed to Apple Computer, Inc.
Helvetica®, Times®, and Palatino® are registered trademarks of Linotype Company.
ITC Avant Garde Gothic®, ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.
NuBus™ is a trademark of Texas Instruments.
Ryumin Light KL™ and Gothic Medium BBB™ are trademarks of Morisawa & Co. Ltd.
Scribe® is a registered trademark licensed to Apple Computer, Inc.
Smalltalk-80™ is a trademark of ParcPlace Systems.
UNIX® is a registered trademark of UNIX System Laboratories.
VAX™, VMS™, DECnet™, and DEC™ are trademarks of Digital Equipment Corporation.
VideoWorks™ is a trademark of Mediamaker (formerly MacroMind, Inc.).
X Window System™ is a trademark of the Massachusetts Institute of Technology.
OTHER APPLE PRODUCT NAMES (NOT TRADEMARKED)
The following product names are considered to be descriptive and should not be followed by a ™ or ® notation; however, the first letter of each word is capitalized. It is not necessary to include the names below in credit acknowledgements.
Data Access Langauge-The acronym "DAL" may be used in technical manuals as an abbreviation for "Data Access Language," but it must not be used interchangeably with the full name and not as a substitute for it. Also, it is not a trademark.
Developer Essentials
E.T.O., Essentials•Tools•Objects-The full name and acronym must appear together on packaging and upon first mention in text.
Event Handler
Font Pack
DESCRIPTIVE COPY REQUIREMENTS
The descriptive copy requirements, although not as extensive as they have been in the past, are still considered very important. We have substantially increased the number of copy points, so Resellers have an expanded list to select from. In addition, Resellers may now choose from product-specific copy points, Macintosh Advantage and/or Family copy phrases provided, or they may create their own. Failure to follow descriptive copy requirements will result in AppleFund reimbursements being prorated or denied.
Apple requires its Authorized Resellers and AESAs to meet certain descriptive copy standards for all AppleFund reimbursable ads and activities that mention Apple products. Each menu item will indicate whether descriptive copy is required. The descriptive copy requirements focus on the features and benefits of the Apple products and emphasize a sense of excellence.
Apple’s descriptive copy requirements are as follows:
At minimum, the first mention of an Apple product must use the complete product name; Apple Model Name; for example, Apple® Macintosh® IIfx computer, rather than just Macintosh IIfx.
The copy must include a minimum of one Apple descriptive phrase per ad that identifies a feature or benefit of the product being advertised. You may also choose Macintosh Advantage or Macintosh Family phrases, or you may create you own.
Descriptive copy may appear in either bullet point or sentence form, but must appear within the body of the item, not in small type at the bottom or in credit lines.
The copy must identify the Apple computer system(s) by specific CPU name or Macintosh product line name.
Questions regarding descriptive copy requirements should be linked to APPLEFUND.
